Spa and Wellness: A Three-Step Business Strategy
Welcome to the future. We would probably have got here in another five, or maybe ten years, but due to the current woes that the world is experiencing, we have been fast forwarded to that place now. Minimal human contact, staying safe within your sanitized bubble, interacting with the world via your mobile device.
Operating within these parameters denies human beings the essential contact that has hitherto been regarded as normal behaviour. The challenge for the Spa and Wellness industry is to make our customers feel safe and welcome without the human touch.
Step One
Adjust and configure your Spa and Wellness software to meet the new requirements. These should include:
Proper cleaning and preparation time for all services, this should include sanitizing the facility, and therapist hygiene.
Ensure that guest appointments are adequately separated by time and physical space.
Introduce alternate room closures to reassure clients that social distancing is a priority.
Reduce waiting times to an absolute minimum and make sure that your guests know what is going on through the use of ‘push notifications’.
Encourage your guests to comment via the online booking app.
HRS is a leading provider of Spa and Wellness solutions that incorporate a wide range of features and functionality. Please take a look at our portfolio and check out TNG, that is an ever-evolving product, specifically written for the Spa and Wellness industry and ready to meet all post- corona requirements.
Step Two
Although existing Spa and Wellness products provide many features, the very fact that they have not been essential has ensured that they have remained underdeveloped. Times have changed and the protective buffer of a manned reception is now an anathema for both guests and staff, therefore, to reduce unnecessary contact in your Spa you should consider the following:
Launch and promote a Mobile App to be used by both guests and staff. This will facilitate bookings, payment, instructions, and all the necessary interactions to get the guest to a treatment room with a minimal amount of human interaction.
Encourage guests to pre-register online using either the online booking platform or the Mobile App.
Introduce a self-check-in and check-out procedure via the use of either a kiosk terminal (API based) or ideally the Mobile App.
Cashless payment systems are an essential component of a modern spa and can be achieved through the use of membership cards or RFID bracelets These options are both convenient to the guest and provide valuable customer data for the spa itself.
The solutions available at HRS provide all the features and technical preconditions needed to manage this new Spa & Wellness environment. The features available on TNG support all mobile devices, including Android, iOS, and browsers.
Step Three
Resort hotel operators can often end up with many partners all providing specific software solutions for the various on-site and online services. This can be a management nightmare, consequently, you must ensure that you choose the right strategic partner.
Single source providers with seamless integration is vitally important.
Automate processes as much as possible, especially the collection of outstanding payments.
HRS has always taken a holistic approach to systems and services in the Hospitality Industry. Whether it is our own Spa products or the PMS and POS solutions that we source from our partners, we check that they all interact seamlessly with each other, ensuring that we are a true one-stop shop for our customers.
TNG is the next generation for the Hospitality Industry and is a platform to consolidate all offerings under one application. It will seamlessly integrate with other leading providers in the industry for room reservations, Point of Sales, distribution solutions, revenue management systems, and many others.
We at HRS recognize that the future has arrived quicker than expected and are here to help you adapt and thrive within it.
About the author:
Sascha Gaidzinski joined HRS in April as TNG Product Director where he is now focusing on the development of this platform. Sascha spent nearly 20 years at MICROS and Oracle Hospitality, where he was responsible for the development of the Suite8 PMS.
