Innovating Hospitality: How Virtual Reality Attracts More Tourists to the Market

Virtual Reality (VR) has the potential to revolutionize the hospitality industry by allowing customers to engage in immersive experiences beyond what traditional marketing can offer.

Virtual Tours

Hotels and tourist attractions in Armenia could use VR to provide virtual tours to potential visitors, allowing them to experience the country’s cultural heritage and natural beauty from their homes. This would help customers make better-informed decisions about where they want to stay.

Historical Re-enactments

Armenia is rich in history, with many ancient sites and monuments, some of which have been destroyed over the years. With VR, tourists could experience what these landmarks and buildings looked like before they were destroyed, providing them with a deeper understanding of Armenian history. It also allows customers to identify which businesses stand out from their competition. For example, hotels could use VR to showcase nearby attractions or activities to visitors.

Language Learning

Fluency in a local language is especially valuable for understanding the culture and communicating with the local population. The hospitality industry could use VR to create practical language-learning experiences.

Food and Wine Tastings

Armenian cuisine and wine are gaining popularity worldwide. VR can showcase the country’s food and drink, allowing visitors to get a feel for the local produce with virtual tastings before arriving.

While VR has yet to be widely used in Armenia’s hospitality industry, it can potentially be of tremendous value. Customers could have unique and innovative experiences that would help attract them to the country and try it out in person.

Yuriy Atamaniv

HRS Senior Area Director