In-house loyalty programs: how to create and run them quickly

According to some hotels, up to 30% can be earned by loyalty program members. It is, therefore, essential to understand their importance because guests look for convenient and efficient solutions regarding bonuses and discounts.

A solution for new challenges

We receive many inquiries from independent hotels that do not want to lose their existing guest base, so they set up loyalty systems.

In today’s environment, we recommend the TNG Loyalty Programme. TNG is a stand-alone system that can be integrated with the hotel’s PMS and restaurant POS. TNG Loyalty allows it to simultaneously maintain and create a customer base for several hotels. This is particularly relevant for chain owners who have implemented a common loyalty program for all their hotels. TNG also allows you to work with several hotel and restaurant management systems at the same time.

New frontiers

An obvious bonus for independent hotels is the option of not following chain standards and creating a loyalty program entirely for themselves. This includes setting up a bonus or discount system to meet your rules. The system can be optimised to meet any parameter (e.g., the 5th night or meal is free).

You can integrate the loyalty program with any PMS or restaurant system, enabling different deposit accounts or discounts to be managed and reported on simultaneously. This is important when writing off bonuses because they are a payment method; therefore, reporting is essential and must be presented in the best possible way. The only thing that is required from the client is clear and understandable terms of reference.

All levels of loyalty

TNG Loyalty allows you to create and maintain a database of customers at all sites simultaneously and to set up a flexible CRM system with mailing lists.

The loyalty level is automatically increased when one of the previously set parameters is changed. For example, when bonuses or points are awarded, the system automatically moves the guest to a new level. There is no need to transfer data manually; the level is upgraded according to parameters that the business owners themselves choose.

The program can also include vouchers that can be used in a hotel, restaurant, or spa. TNG Loyalty is an almost entirely customisable module.

The main advantages

Our TNG software is fully compliant with the legal requirements of the country where it is being installed. This system is used in many hotels worldwide.

With the installation, you get:

- The ability to create and maintain a customer base.

- A flexible CRM system.

- Different levels of club cards according to your parameters.

- The ability to use vouchers and certificates.

- Set up a bonus and discount system according to your specific rules.

- Management of accounts, deposits, and bonus points.

- Integration with PMS and POS.

- Fully transparent reporting.

- Customized to meet your requirements.

Rizvangulya Glaudinova

HRS Area Manager, Kazakhstan